Kyrö Pink Gin
Forget about unicorns. This Pink Gin gets its flavor from real strawberries and rhubarb.
We decided to explore (and have fun in the process) what pink gin could be if it was made truly for everyone. What we discovered is Kyrö Pink Gin – a celebration of true equality in taste, people & thoughts.
Kyrö Pink Gin is a traditionally made small-batch gin. It’s infused with foraged lingonberries, strawberries & rhubarb – the best of Finnish forests and gardens. A pink gin made to be equally enjoyed by everyone. Pink Gin gets the pink color from natural ingredients like strawberry and rhubarb, and with time the color might fade. This does not affect the taste or quality of Kyrö Pink Gin. Drink Pink with Fever-Tree tonic or soda water, a slice of pink grapefruit, and plenty of ice. Contains coloring agent E124.
Covid-19 changed everything during the beginning of the year 2020. We wanted to ensure that everyone could participate equally in the reconstruction of the cultural and restaurant industry. Together with Pertin Valinta, a mixed goods store, gallery, and agency, we work towards this goal. Kalevi Helvetti (Hell), alter ego of Pertti Kurikka, has done the art seen in Kyrö Pink Gin marketing materials. Proceeds of the Kyrö Pink Gin campaign will employ special groups.